It was a Halloween theme for the 1991 "Smash Hits" awards in London on Sunday October 27th of that year.
"Smash Hits" magazine was for a couple of decades the most important part of the pop music media in the UK. Their annual awards were voted for by readers and by the early 90s they ended up with a live awards show on BBC TV for the award announcements.
Madonna sent a taped message from what looked to be her LA home, as acceptance for both "Most Fanciable Female" and "Best Female" awards this year. Vanilla Ice joined her for one of these!
(BBC1, October 1991)