1992: Madonna's Media Blitz


By 1992 Madonna was an expert at creating what was known as a "media blitz" - the carefully timed simultaneous release of multiple projects to gain maximum exposure in the worldwide media.

All of a sudden Madonna would be on the cover of major magazines, making appearances on the top-rated TV shows and having new music and videos played on MTV and radio. She would basically be everywhere - no escape possible!

Here's a report from America's "Entertainment Tonight" from October 1992 about what was about to be Madonna's biggest such "media blitz" to date. The release of her latest CD "Erotica" alongside publication of the "Sex" book would result in a complete media takeover.




(ET, October 1992
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