10 years ago as her album "American Life" was being released, fans were lining up in New York City for something very very unusual in Madonna's career to date.
For the first time Madonna was doing a fully live mini-gig in a record store - in front of just a couple of hundred people, most of whom would also get the chance to meet her personally and possibly get an autograph.
It was of course a really big deal and as word spread of what was to happen, fans came from all over the world to get their chance to be part of it all.
On Wednesday April 23rd 2003, "Liquid News" on the UK's BBC TV covered the build-up to the Tower Records event live on their show. Watch as many well-known fans are interviewed for the piece.
(BBC, April 2003)